MATI EUSEBI

The pandemic caused people to be unable to spend time with their loved ones for so long.

This Christmas, with the possibility of unrestricted travel, plane and bus tickets sold out quickly, leaving many without a way to travel.

To promote Modelo Noche Especial, our limited edition holiday beer, we used our fleet of trucks –and those of all other AB InBev brands– to give many people the opportunity to reunite with their families in a unique way: by reserving a seat next to the driver in a truck driving across the country.